Creative Marketing: smart segmentation to improve the product/offer (50+, wellbeing & medical tourism, microtourism)
Success stories in commercialisation and distribution.

Moderator:

Mr. Luis del Olmo - Marketing General Manager of Sol Meliá. Mallorca

Speakers:

Mr. Juan Prego, Partner & Manager of Actitud Creativa. Barcelona

Mr. Prego will introduce participants to how creative talent can be tapped into and developed.

Moderator:

Dr. Javier Rey-Maquieira, Lecturer and Course Director at the Department of Applied Economics, University of the Balearic Islands.

Participants:

Dr. Miguel J. Deyá. General Director of Universities, Research and Transfer from the Knowledge

Dr Ana Mª Munar, Associate Professor, Department of International Economics & Management, Copenhagen Business School

Mr Luis del Olmo, Director General Marketing, Sol Meliá. Mallorca

Dr Javier Rey-Maquieira, Professor, Applied Economics Department, University of the Balearic Islands

Ms Anna Domingo, Founder of PAZZDLE, City Brand Strategy and Destination Marketing. Barcelona

Mr Miguel Payeras, Manager of the Balearic Technology Innovation in Tourism cluster, Balears.t. Mallorca

Mr Antoni Munar, Tourism Consultant. Mallorca

Dr Pere Oliver, Researcher at the MICINN (Ministry of Science and Innovation). Mallorca

Mr Mateu Amengual. Director of CIDTUR (Centre for Tourism Research and Development). Mallorca