09.00 h  Accreditations

09.15 h  Welcome speech

Current status: threats and weaknesses, disinvestments. Recovery rates. Innovative strategies to fight obosolescence.

Moderator:

Dr. Javier Rey-Maquieira, Professor, Applied economics department, University of the Balearic Islands.

Speaker:

Mr. Bruce Turkel, Marketing and Communications Managing Director. TURKEL. Florida

Roundtable:

Mr. Bruce Turkel, Marketing and Communications Managing Director. TURKEL. Florida

Mr. Josep Aloy, general coordinator of Agencia de Turisme de les Illes Balears, Mallorca.

Mr. Ferran Porto, Hotelier, owner of the Hotel Pollentia Club. Mallorca

Mr. Miguel Payeras, Manager of the Balearic technologial innovation in tourism cluster, Balears.t. Mallorca

Knowledge. How to boost creativity. The need to innovate. How to take advantage of values to improve/boost destinations. Transition from the present to the future. Imagine.

Moderator:

Dr. Anna Domingo, Marketing Director at Value Retail (Las Rozas Village)

Speakers:

Dr. Sonia Fernández-Vidal, PhD in Quantum Physics. Barcelona

Mr. Luis del Olmo, Chief Marketing Officer of Sol Meliá. Mallorca

Roundtable:

Ms. Sonia Fernández-Vidal, PhD in Quantum Physics. Barcelona

Mr. Francesc Grimalt.- Enologist. Bodegas 4kilos.- www.4kilos.com. Mallorca

Mr. José Luis Ecolar, film producer. Madrid

Mr. Luis del Olmo, Chief Marketing Officer of Sol Meliá. Mallorca

Academic speeches: Theory of creativity. Creative processes

Moderator:

Dr. Ana Mª Munar, Associate Professor at the Department of International Economics and Management, Copenhagen Business School.Copenhagen

Speakers:

Mr. Greg Richard, Professor of Leisure Studies at Tilburg University in the Netherlands.

Mr. Can Seng Ooi, Associate Professor at Copenhagen Business School. Copenhaguen

Dr. Antonio Bibiloni, Teacher University School. Multimedia Information Technologies Laboratory. University of the Balearic Islands.

Mr. Pedro Barbadillo, Mallorca Film Commission. Mallorca

Mr. Peio Oiz, Managing Director of Microsoft Innovation Center Tourism Technologies, MICTT. Mallorca