8:30h.- Registration

8:45h.- Official opening

Distinguished authorities of the Government of the Balearic Islands

9:15h.- Welcome speech

“Reconceptualizing Tourism”

Dr. Antoni Riera– Professor, Department of Applied Economics, University of the Balearic Islands

“Conference presentation and introduction to the Seminar topic”

Dr. Ana María Munar– Associate Professor at the Department of International Economics and Management, Copenhagen Business School, Denmark.

10:00h.- Session I: The digital tourist (sociology and trends)

“The making of a new tourism experience through Social Media- The case of the Twilight Saga”

Dra. Mia Larson– Researcher at Lund University, Helsingborg Campus, Sweden

“Watch About! Presentation as a platform for the creation, management, publishing and consumer tourists guides”

Dr. Juan Ramón Alemany – Analyst developer of Watch About! app

“Understanding Human Mobility within Smart Destinations”

Dr. Carlos Lamsfus – Director of Human Mobility and Technology at Cooperative Research Center in Tourism CICTourgune, Basc Country

11:30h.- Coffee break

12:00h.- Session II: From the information to knowledge (Big Data and Smart Tourism)

“Using Big Data to analyze recommendations by influencers about tourist destinations”

Mr. Fernando Guerrero – CEO at Solid Q

“Smart sustainable tourism development. A new emerging paradigm in destination governance”

Dr. Roberto Micera – Researcher at IRAT – Institute for Service Industry Research, Italy

“The Ushuaïa case and the experiential tourism”

Mr. Juan José Calvo – Sales&Marketing Director at Palladium Hotel Group, Ibiza

Ms. Natalia Tur – PhD candidate of the University of the Balearic Islands

13:30h.- Lunch

15:00h.- Introduction to Social Media

“Social Media strategies”

Dr. Ana María Munar– Associate Professor at the Department of International Economics and Management, Copenhagen Business School, Denmark.

15:45h.- Workshop The digital tourist

Dr. Mª Antonia García – Associate Professor – Marketing and Market Research at the University of the Balearic Islands

Dr. Ana María Munar-Associate Professor at the Department of International Economics and Management, Copenhagen Business School, Denmark.

Dr. Carlos Lamsfus – Director of Human Mobility and Technology at Cooperative Research Center in Tourism CICTourgune, Basc Country

9:30h.- Coproduction and cocreation Workshop

“Walking for data. The importance of social design for mobile tourism experiences”

Dr. Mads Bødker– Assistant teacher at Copenhaguen Business School – Denmark

11:00h.- Coffee break

11:30h.- Round table: Final conclusions and future trends

Mr. Juan José Calvo – Sales&Marketing Director at Palladium Hotel Group, Ibiza

Mr. Jaume Monserrat – Chairman of the Balearic Islands ICT Business Cluster TurisTEC

Dr. Ana María Munar-Associate Professor at the Department of International Economics and Management, Copenhagen Business School, Denmark.

Dr. Carlos Lamsfus – Director of Human Mobility and Technology at CICTourgune, Basc Country

13:00h.- End of the Seminar