INTO 2017
November 30th & December 1st, Palma
Artificial intelligence: opportunities for the tourism industry
For the past 11 editions, since the first INTO in 2004, a variety of themes related to tourism products have been analysed, such as culture, yachting and health, as well as marketing instruments like branding and the social media. We have also debated the new ways of addressing sustainability in the sector with major issues like climate change and seasonality. Likewise, we have examined issues related to the evolution in the technology used in the tourism industry in order to analyse tourist behaviour and use these new technological tools to create and/or transform tourist destinations sustainably.
SESSIONS
PROGRAMME
SESSION III – ARTIFICIAL INTELLIGENCE AND THE TRAVEL EXPERIENCE
Moderator: DR. JOAN ENRIC CAPELLÀ
MR. STEPHAN WIRTH – Robots: Coming to a Hotel Near. Co-founder and Leader of the Robot Navigation Team at Savioke
MR. DAVID BENITO – Mobile, Innovation & SEO at Melia Hotels International
MR. VICTOR FERNÁNDEZ – CEO at Room Mate Hotels
COFFEE BREAK
SESSION IV – CUSTOMER LOYALTY AND SOCIAL REPUTATION
Moderator: DR. DIEGO MEDINA
DR. THORSTEN TEICHERT – Big Data for Big Insights: Marketing potential for the tourism industry. Chair of Marketing and Innovation at the University of Hamburg.
MS. FIONA GILLEN – Marketing VP at ReviewPro.
MS. MAR MUÑOZ – Tourism Big Data Strategist at IT Travel Services.
ROUND TABLE – FINAL CONCLUSIONS AND FUTURE TRENDS
Moderator: DR. JUAN MULET
CLOSE OF SEMINAR
ACREDITATION
OFFICIAL OPENING BY THE VICE-PRESIDENT AND REGIONAL MINISTER OF INNOVATION, RESEARCH AND TOURISM OF THE GOVERNMENT OF THE BALEARIC ISLANDS
KEYNOTE – ARTIFICIAL INTELLIGENCE: STATE OF THE ART
DR. ABDEL LABBI - Manager of AI Systems at IBM Watson Innovation
COFFEE BREAK
SESSION I – POTENTIAL AND IMPACT FOR THE TOURISM INDUSTRY
Moderator: DR. MARTA JACOB
DR. XAVIER VARONA - Vice-chancellor of Technology at the University of the Balearic Islands
SR. JOSÉ LUIS SALCEDO - Digital reinventor and cognitive lead for distribution sector at IBM Global Business Services
MR. ALBERTO DE TORRES - CEO of Nektiu
DR. DANIEL BORRAJO - Professor of Computer Science at Carlos III University
SESSION II – ARTIFICIAL INTELLIGENCE AND THE CHOICE OF TOURISM SUPPLY
Moderator: MR. TOMEU BENNASAR - IT Director at Iberostar Group (to be confirmed)
MR. JAVIER ANDRÉS - Founder and CEO at ROOMDI and 7ideas
DR. CARLES SIERRA - Vice-Director of the Artificial Intelligence Research Institute (IIIA) of the Spanish National Research Council (CSIC)
MR. RAÚL JIMÉNEZ - CEO at Minube
DR. MIGUEL ESCALONA - Lead Data Scientist de Barcelo Hotel Group
LUNCH
*15:00h - 18:00h PM BROKERAGE EVENTWORKSHOP – HOW TO DESIGN ARTIFICIAL INTELLIGENCE SOLUTIONS IN TOURISM
MR. ALBERTO DE TORRES - CEO of Nektiu
Workshop to learn the method and steps involved in designing and developing artificial intelligence solutions applied to the tourism sector. The workshop will focus on design thinking to co-create solutions to maximise a customer’s experience of tourism.
END OF SESSIONS
SPEAKERS
Mr. David Benito
Digital Channels - Meliá Hotels International
apr. of 2015 - present
Mobile, Innovation & SEO - Meliá Hotels International
jul. from 2012 - Apr of 2015
Distributi
Mr. David Benito
Digital Channels - Meliá Hotels International
Dr. Carles Sierra
Carles Sierra is Vice-Director of the Artificial Intelligence Research Institute (IIIA) of the Spanish National Research Council (CSIC) located in the area of Barcelona. He has been contributing to Ar
Dr. Carles Sierra
Vice-Director of the Artificial Intelligence Research Institute (IIIA) of the Spanish National Resea
Mr. Stephan Wirth
Stephan Wirth is Co-founder and Leader of the Robot Navigation Team at the California-based robotics startup Savioke, developer of Relay, the leading autonomous indoor delivery robot. Since the compan
Mr. Stephan Wirth
Co-founder and Leader of the Robot Navigation Team at Savioke
Dr. Thorsten Teichert
Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg.
His research and consulting projects include issues in new product development, global
Dr. Thorsten Teichert
Chair of Marketing and Innovation at the University of Hamburg
Mr. Víctor Fernández
Víctor Fernández Cintrano has been the CEO of Room Mate since 2015. This is the international group which encompasses Room Mate Hotels, Be Mate (the innovative tourist housing company) and X-Perienc
Mr. Víctor Fernández
CEO of Room Mate Hotels
Dr. Abdel Labbi
Dr Abdel Labbi is an IBM Distinguished Engineer and Distinguished Research Staff Member, two of the highest technical distinctions in IBM for both Engineering and Research. Dr. Labbi is currently work
Dr. Abdel Labbi
Manager of AI Systems at IBM Watson Innovation
Dr. Miguel Escalona
Miguel Escalona-Morán has a PhD in Physics and he is a researcher into the fundamentals of artificial intelligence. He is the author of over 10 articles on machine learning and many more on his findi
Dr. Miguel Escalona
Lead Data Scientist at Barcelo Hotel Group
Mr. Javier Andrés
Javier Andrés Sánchez, 30 years old.
Education: Graduate in Industrial Engineering from the Polytechnic University of Catalonia, UPC (2005–2009), MBA from IESE Business School (2017).
Mr. Javier Andrés
CEO of Roomdi and 7ideas
Ms. Fiona Gillen
Fiona Gillen is VP of Marketing at ReviewPro, the leading provider of Guest Intelligence solutions for the hotel industry. With 20 years’ experience working in marketing internationally, Fiona is an
Ms. Fiona Gillen
VP Marketing at ReviewPro
Mr. Alberto de Torres
Currently: o CEO of Nektiu: o Artificial Intelligence and Cognitive Solutions o Digital Video Platform for Cognitive Training and Communication o Business Ambassador of Opinno (a benchmark globa
Mr. Alberto de Torres
CEO de Nektiu
Mr. Raúl Jiménez
Raúl Jiménez founded one of the most innovative and prestigious start-ups in Spain in 2007. With the aim of creating a website and a mobile platform where potential travelers could find inspiration
Mr. Raúl Jiménez
CEO at Minube
Dr. Xavier Varona
Javier Varona received her degree in Computer Science and her Ph. D. in Computer Science from the Universitat Autònoma de Barcelona. He is an expert researcher in computer vision and machine learning
Dr. Xavier Varona
Vice-Chancellor of Technology at the University of the Balearic Islands
SCIENTIFIC COMMITTEE
Dr. Diego Ramón Medina
Diego R. Medina Muñoz is professor at the University of Las Palmas de Gran Canaria (ULPGC), PhD on Economic Sciences and Management by the ULPGC and Master of Science in Hotel and Food Service Management by the School of Hospitality Management, Florida International University.
Dr. Diego Ramón Medina
University of Las Palmas de Gran Canaria (ULPGC)
Dr. Joan Enric Capellà
Passionate about creation, knowledge and development. He is founder of SOM (2013).
Dr. Joan Enric Capellà
Founder of SOM
Dr. Marta Jacob
Marta Jacob is an Associate Professor of the Department of Applied Economics, Universitat de les Illes Balear, Spain. Her research focuses on innovation activities in service and tourism sectors, on the analysis of different types of tourism such as yacht charter tourism and lately...
Dr. Marta Jacob
University of the Balearic Islands
ORGANISES
