Ever since the first INTO Seminar in 2004, the event has consolidated itself as a platform for debate on ideas aimed at finding and presenting best business practices. Over the 16 editions of this event, various topics have been discussed in the field of tourism products, such as cultural, sailing and health tourism; marketing instruments, such as branding and social media; and business model trends within the tourism industry. Furthermore, debates have taken place on new positions aimed at tackling sustainability in the sector, including such topics as the circular economy, climate change and seasonality. Other issues discussed have included trends in the technologies being used within the tourism industry to analyse tourist behaviour and to use these new technologies to sustainably create and/or transform tourist destinations. The latest edition, which took place entirely online, was focused on analysing activity within the tourism sector in this post-COVID era through innovative strategies and the promotion of safe and responsible destinations.
Since the latest edition took place entirely online due to the restrictions imposed by the pandemic, we are pleased to announce that this next edition will take place in person at the Parc Bit and will also be streamed online for those unable to attend physically.
Business leaders, researchers, professors, students and public authority representatives, among others, will gather on 24 November to examine the importance of data and disruptive technologies in finding solutions for the tourism industry value chain.
The main goal sought by the INTO Seminar is to foster the transfer of knowledge and to promote innovation throughout the tourism industry value chain so as to boost competitiveness in the Balearic Islands.
Thursday, November 24, 2022
in the Auditorium of Parc Bit
The speakers are specialists and experts in the field
Create synergies and open your eyes to new future trends
Value for the tourism industry
The advent, consolidation and advancement of digital technologies has paved the way for the 4th Industrial revolution, a digital transformation of business across many industries. Academic and industry research revolving around the 4th Industrial revolution has traditionally focused mostly on the manufacturing sector, but recent attempts have been made to cover the service industries, and more specifically hospitality and tourism industries. The goal of this speech is to map out extant research on digital transformation and narrow down the focus to Big Data (BD) and Big Data Analytics (BDA) in service industries and more specifically hospitality and tourism industries. BD will be elucidated as: 1) a methodological tool to gain insights on online consumer behaviours in hospitality and tourism service industries; 2) a critical component empowering innovation and the capability to enhance Artificial Intelligence enabled hospitality and tourism services; 3) a relevant driver of hospitality and tourism service firms’ performance. Several exemplary cases in the context of travel, tourism, and hospitality services will be illustrated to shed light on the ongoing digitization of services.
This session mainly seeks to examine the role played by the authorities and DMOs (Destination Management Organisations) in optimal tourist destination management. To achieve that, the trends shown by certain factors in the environment must be known so that strategic forecasts can be drawn up and the possible scenarios requiring action in the medium and long term can be controlled. Data analysis and the correct interpretation of those data is also essential for knowing the demand from tourists and finding balance in the offer from tourist destinations.
The tourism industry is undergoing a profound transformation. Many factors are impacting this transformation but new technologies are unquestionably one of the most significant. There is no longer any doubt that technology and tourism are a perfect combination. That combination is also heavily influencing how we travel: from which destination we choose for our holidays to what we do when we are there and even during the post-holiday period. This session will discuss some of the most disruptive technologies around and the impact they are having on the intermediation sector.
Technological developments continue to be applied to tourist accommodation and the number of establishments integrating various technological tools into their management, marketing and customer service processes is on the rise every day. These tools help them streamline their processes and generate greater visibility aimed at boosting profitability. This session will examine the technologies and tools that are letting tourist accommodation establishments manage their bookings more efficiently and sustainably.
Centre Empresarial Son Espanyol
C/Laura Bassi, 1 07121, Palma
